Local SEO
Fixing Technical SEO & Building Local Visibility from Scratch
Resolved critical technical SEO issues and built a strong local search presence from the ground up, resulting in top 3 rankings in Google Maps and significant growth in organic visibility for high-intent endodontic keywords.
Year :
2026
Industry :
Dental Practice in Lubbock, Texas, United States
Client :
Maupin Endodontics
Project Duration :
3-4 month
Problem :
The website had multiple technical SEO issues that were limiting its ability to rank effectively.
There was little to no visibility for high-intent keywords, including service-based and location-based searches.
As a result, the practice was not appearing in top search results or the local map pack, leading to missed patient opportunities.
Solution :
Starting from a low visibility baseline required building both technical foundation and local authority simultaneously.
Ranking in a specialized field like endodontics also meant competing for highly specific, intent-driven keywords.
Another challenge was improving rankings not just for primary keywords, but also for multiple keyword variations and service-specific searches.
Challenge :
A structured, step-by-step SEO strategy was implemented:
Fixed all critical technical SEO issues (indexing, site structure, page optimization)
Optimized the entire website for search performance and user experience
Built targeted service pages focused on endodontic treatments
Implemented keyword strategy covering both primary and variation-based queries
Strengthened local SEO signals to improve Google Maps visibility
Optimized Google Business Profile for better local ranking and engagement
Within the first month, major improvements were observed:
Core service-based keywords began ranking in the top 3 positions in Google Maps (local pack)
Strong movement in organic SERP rankings for primary and variation keywords
Increased visibility across multiple search intents including treatment-based and location-based queries
Results
Significant increase in keyword rankings across both Maps and organic search
Top 3 positioning in Google Maps for high-intent keywords
Improved rankings for multiple keyword variations and service-based searches
Growth in organic impressions and clicks, leading to increased patient enquiries
Summary :
By first fixing the technical foundation and then executing a focused local SEO strategy, Maupin Endodontics was able to rapidly improve its search visibility.
The approach ensured that the practice didn’t just rank for a few keywords, but gained consistent visibility across a wide range of high-intent searches—resulting in stronger patient acquisition and long-term growth.
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Local SEO
Fixing Technical SEO & Building Local Visibility from Scratch
Resolved critical technical SEO issues and built a strong local search presence from the ground up, resulting in top 3 rankings in Google Maps and significant growth in organic visibility for high-intent endodontic keywords.
Year :
2026
Industry :
Dental Practice in Lubbock, Texas, United States
Client :
Maupin Endodontics
Project Duration :
3-4 month
Problem :
The website had multiple technical SEO issues that were limiting its ability to rank effectively.
There was little to no visibility for high-intent keywords, including service-based and location-based searches.
As a result, the practice was not appearing in top search results or the local map pack, leading to missed patient opportunities.
Solution :
Starting from a low visibility baseline required building both technical foundation and local authority simultaneously.
Ranking in a specialized field like endodontics also meant competing for highly specific, intent-driven keywords.
Another challenge was improving rankings not just for primary keywords, but also for multiple keyword variations and service-specific searches.
Challenge :
A structured, step-by-step SEO strategy was implemented:
Fixed all critical technical SEO issues (indexing, site structure, page optimization)
Optimized the entire website for search performance and user experience
Built targeted service pages focused on endodontic treatments
Implemented keyword strategy covering both primary and variation-based queries
Strengthened local SEO signals to improve Google Maps visibility
Optimized Google Business Profile for better local ranking and engagement
Within the first month, major improvements were observed:
Core service-based keywords began ranking in the top 3 positions in Google Maps (local pack)
Strong movement in organic SERP rankings for primary and variation keywords
Increased visibility across multiple search intents including treatment-based and location-based queries
Results
Significant increase in keyword rankings across both Maps and organic search
Top 3 positioning in Google Maps for high-intent keywords
Improved rankings for multiple keyword variations and service-based searches
Growth in organic impressions and clicks, leading to increased patient enquiries
Summary :
By first fixing the technical foundation and then executing a focused local SEO strategy, Maupin Endodontics was able to rapidly improve its search visibility.
The approach ensured that the practice didn’t just rank for a few keywords, but gained consistent visibility across a wide range of high-intent searches—resulting in stronger patient acquisition and long-term growth.
More Projects
New release
Preview
Local SEO
Fixing Technical SEO & Building Local Visibility from Scratch
Resolved critical technical SEO issues and built a strong local search presence from the ground up, resulting in top 3 rankings in Google Maps and significant growth in organic visibility for high-intent endodontic keywords.
Year :
2026
Industry :
Dental Practice in Lubbock, Texas, United States
Client :
Maupin Endodontics
Project Duration :
3-4 month
Problem :
The website had multiple technical SEO issues that were limiting its ability to rank effectively.
There was little to no visibility for high-intent keywords, including service-based and location-based searches.
As a result, the practice was not appearing in top search results or the local map pack, leading to missed patient opportunities.
Solution :
Starting from a low visibility baseline required building both technical foundation and local authority simultaneously.
Ranking in a specialized field like endodontics also meant competing for highly specific, intent-driven keywords.
Another challenge was improving rankings not just for primary keywords, but also for multiple keyword variations and service-specific searches.
Challenge :
A structured, step-by-step SEO strategy was implemented:
Fixed all critical technical SEO issues (indexing, site structure, page optimization)
Optimized the entire website for search performance and user experience
Built targeted service pages focused on endodontic treatments
Implemented keyword strategy covering both primary and variation-based queries
Strengthened local SEO signals to improve Google Maps visibility
Optimized Google Business Profile for better local ranking and engagement
Within the first month, major improvements were observed:
Core service-based keywords began ranking in the top 3 positions in Google Maps (local pack)
Strong movement in organic SERP rankings for primary and variation keywords
Increased visibility across multiple search intents including treatment-based and location-based queries
Results
Significant increase in keyword rankings across both Maps and organic search
Top 3 positioning in Google Maps for high-intent keywords
Improved rankings for multiple keyword variations and service-based searches
Growth in organic impressions and clicks, leading to increased patient enquiries
Summary :
By first fixing the technical foundation and then executing a focused local SEO strategy, Maupin Endodontics was able to rapidly improve its search visibility.
The approach ensured that the practice didn’t just rank for a few keywords, but gained consistent visibility across a wide range of high-intent searches—resulting in stronger patient acquisition and long-term growth.
More Projects
New release
Preview